mynotepad

Relevance holds it together, it has to be tight. Historical click-through-rate make it soar and landing page quality is the needle that can burst it in an instant. That’s the quick answer to the following question: What are the factors that influence Quality Score? Last time you learned why Quality Score is important and how it [...]

This is article was first published as a guest post on CertifiedKnowledge.org , July 14, 2011. I created the diagram above about a year ago. I use it every time I have writer’s block and completely out of ad writing ideas or when I need to brainstorm new ad texts quickly. It comes in very [...]