Powerful copy language – from tatyana

21 most effective words:



Here is the email I promised to send you.

First listen to the attached 10 minute mp 3 recording. This will help you understand the summary I put together below.

Effective vs useless words:

Use “and” instead of “but”
word “but”  negates everything you said before
“try” – do or do not – there is no “try” use “will”
“if” – remove from scenarios. it gives them a way out
“should”, “would” – replace with “going to”
“can’t” – replace with more effective. use only when truly don’t want to do it.

21 most effective persuasive words to use in any copy.

6 Categories: presuppositions, pacing, timeline pattern, commends, cause and effect, Commitment

Category 1 “Presuppositions” – they get you to presuppose that everything that comes after them seems to be true. The potential of these words is in their combination with the ones that you want to make a statement for.

Presupposition words: Naturally, Unlimited, Usually, Truly and Obviously

Naturally this makes sense (mind naturally will translate it as  “Yes, I guess it makes sense”) VS This makes sense (in this case the mind says “What do you mean this makes sense?”). The word “naturally” presupposes that “it makes sense”

Other examples of words used this way:
Obviously – “Obviously this makes sense” – (your brain says “OK, I agree”)
OR there is a “unlimited” potential in this opportunity (the brain translates “There is potential in this opportunity and there is unlimited amount”) VS “There is potential in this opportunity”

“Truly this makes sense, doesn’t it?” (the mind says “Yes”)
“Usually people sign up at this time” (the mind tells “People have done it in the past”). The word “usually” presupposes that people sign up and it usually happens now.

The key is to use as many of these words as possible in a sentence.

Examples: “Naturally you will truly see the unlimited potential of this information”  (the brain says “Yes, I see it”) VS “See the value of this information”
“Obviously (or naturally) you will see the benefits and unlimited potential of this opportunity you will truly see how this benefits you”
“Let me ask you what truly happens…”
“The key is now to take this action”

Category 2: “Pacing”
These are the words that you can use to show people that you can understand where they are coming from or show people where they are headed to and start leading them in the right direction. These words open people’s minds.

Pacing words: realize, discover, experience, assume and aware

Examples: “Are you starting to realize how awesome this information is and how you can discover how powerful this can make you?”
“Are you becoming aware how beneficial these patterns are? Start thinking about it “hah” maybe I am.”
“Are you starting to discover the benefits of this? Can you realize as you experience this information more and more you will become aware how powerful these strategies truly are”. “Well, think about it”
In this cases instead of telling them you are asking them to become aware. You are asking them to notice and as soon as you ask them to notice this you are bringing it to their attention.
The key is to use these together:
“Are you becoming aware of how easy it is to naturally use the unlimited potential of this information?”

Category 3: Timeline pattern
These words set things up in a timeline

Timeline pattern words: before, during and after, first and second

Examples: “Now, I know for a fact that before you heard this information you might not have known what you were going to listen to but during this audio you are starting to get excited and after you hear this what’s going to happen is that you will be able to apply this in your life”
“Before I show you what I am about to show you you only know a part of it. During the time you see the presentation you will see some of the benefits within it and after I show it to you you are going to see how you can apply it in your life”

A four step process in persuasion you want to use “first” and “second”
“First we are going to do this and second we are going to do this” – THIS presupposes an order. It gets people to think there is an order for doing things. It gets people to say “YES”.
“First we will meet and second we will sign up”

Category 4: cause and effect
Everything you say after these is a cause and effect

Cause and effect words: and, as, causes, because

Examples: “as” or “and” 2 equals the same
“This is a great audio as you listen you will learn more” – HERE you connected the two – this is a great audio and you will listen to it more.

“This medication causes blindness” – HERE you connected the two again – A=B,C

“This presentation is exciting and it causes people not to be able to sleep” – HERE you put “you might not be able to sleep because this is exciting”.

“Because” – the word “because” presupposes that the thing before it is absolutely true.  Anything you say after “because” becomes true. It connects the first part of the sentence with the second.

Category 5: commends
2 most powerful words for commends: will, now.
The key is to first ask questions and then give a commend

Examples:  “I will show”, “When now would be a good time for you to learn a persuasive skills?” , “Well, obviously the answer is now”
The word “now” presupposes time and it’s also a commend.

Another example: “By now you are seeing benefits of this material” – HERE I am telling you to buy now!
“I know this makes sense for you now go ahead and take action”
“I know you are starting to see the benefits of this now go ahead and get started”

“You will enjoy this business because I am in it” Well, you are going to love this product because I am marketing it
“This is why this is so effective with …”

Example of how ALL these words combined together to make it powerful:

“Now if you are anything like me the first time I heard these words I had to hear them again. I challenge you now if you haven’t done this already to …. (skip to the track before this and hear them again at least for two more times). Start writing down these sentences and start using them immediately because you and I both know that unless you take action nothing is going to accure even if you know what these words are. If you don’t take action the results will never follow. Well, congratulations to making it to almost the end of your new vocabulary. I know with absolute certainty if you follow the information in this audio and start to apply it to your life you gonna start easily notice how natural it is for you to get results within your own life. ”

Category 6: Commitment

“Imagine for just a second asking someone “Can you commit to being there at 7 pm this week?”,  “Can you commit to when I call you back tomorrow you will have read the material?” , “Can I have your commitment?”

“Here is my challenge to you and I am going to ask you to make a commitment to yourself. Here is my commitment that I am going to ask you to commit to yourself if you truly desire to take your communication, your business and your life to the next level go back to the beginning of this audio and make sure you hear this at least two more times. Every time you are going to hear this it will start entering to your subconscious mind and the more it enters into your mind the more it’s going to become a piece of you. Like I always say knowing is one thing doing is another. Make sure to go out there and commit to enhancing your communication skills now.”

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