Lives of quiet desperation and hooks for copywriting

Looking for a hook? Consider the types of quiet desperation that your clients deal with.

Selling food? Most people eat mediocre food and want to have something wonderful and fulfilling.

Selling service? Most people are accustomed to poor uninterested service. Offer exceptional, world class service.

A thought pulled from this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/

Add Your Comments

Required
Required
Tips

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <ol> <ul> <li> <strong>

Your email is never published nor shared.

Ready?