Elements of a sales pitch – John Carlton

Start here when writing a sales letter:

  • Here is what I’ve got
  • Here is what it does
  • Here is why I’m the best guy to work with
  • Here is the full story of the thing
  • Here are the details
  • Here is how to get it

From this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/

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