Category Persuasion

Building urgency – copywriting

Urgent Matters: Time wins over Sell-Outs in Copywriting Advertisers know how to harness urgency, the feeling that you’ll be missing out on the awesomeness that everyone else gets to enjoy. The golden news is, there’s a specific kind of urgency that makes people jump into action. You’ll want to update your ad copy before it’s […]

Weinschenk Institute – Predict and Direct Behavior