Start here when writing a sales letter: Here is what I’ve got Here is what it does Here is why I’m the best guy to work with Here is the full story of the thing Here are the details Here is how to get it From this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/
What are the things that you do to suck in the money? Are you doing those things exclusively? Are you working on IT? Are you unclogging the toilet? Focus on the money sucking. A thought from this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/
Looking for a hook? Consider the types of quiet desperation that your clients deal with. Selling food? Most people eat mediocre food and want to have something wonderful and fulfilling. Selling service? Most people are accustomed to poor uninterested service. Offer exceptional, world class service. A thought pulled from this interview: http://www.michelfortin.com/john-carlton-and-michel-fortin-interview/
Just Salesmanship. Every time I think too much about a website, copy, the use of graphics, I forget that marketing is just salesmanship. Hopkins says: The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. Advertising is multiplied salesmanship. A mediocre salesman may affect a small [...]
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood.
My goal is to demonstrate to myself that in my hands advertising reaches the status of a science. Having been working for myself and my clients as an online marketer for about a year now, I feel as though I am moving in the right direction. Claude Hopkins, Scientific Advertising is changing my perspective as well as affirming my work up till now.