Easily Buy SEO Lift & Disrupt Google’s Vaunted Search Algorithm
Read more: http://www.aimclearblog.com/2013/10/21/easily-buy-seo-lift-disrupt-googles-vaunted-search-algorithm/#ixzz2iPCNP3jj
Easily Buy SEO Lift & Disrupt Google’s Vaunted Search Algorithm
Read more: http://www.aimclearblog.com/2013/10/21/easily-buy-seo-lift-disrupt-googles-vaunted-search-algorithm/#ixzz2iPCNP3jj
>> 5 Highlights from This Issue:
1) How James Agate Manages a Team of 40 Link Prospectors: Video Interview
This is our first ever Skype interview… I hope my lack of video knowhow will only slightly distract you from the amazing insight James Agate offers into how he manages a team of 40+ contractors for link prospecting and places 1000 guest posts a month. And yes of COURSE he uses the Link Prospector! Next issue we’ll have an interview on broken link building with Adam Henige. Watch the video here.
2) The Micro Business Guide to the Link Prospector
Jesse Walker provides insight to one-person businesses on using the Link Prospector on a VERY limited budget ($10 a month). My hope is this provides a nice counterpoint to the above interview Read it here.
3) Link Prospecting Pivot Tables with Automation Macro
John-Henry Scherck of Seer Interactive delivers a mind-bending approach to more quickly qualifying prospects from the Link Prospector. If we incorporate this method into the tool we’re making a “Scherck” button. For the mean time you’ll have to use excel. Read it here.
4) 59 lists you really must have to build links
Ken McGaffin and I are doing another link building webinar with Word Tracker… And this article gives you a hint of the thoroughness and creativity we deliver. Read it here.
5) Tool Update: Since October, the Broken Link Finder has discovered over 14,000 404 pages with 100+ unique linking domains… YOWZA! Here’s the full story.
And now… 35 more resources
Happy Link Building!
>> 7 Link Building Strategies + Applicable Advice
Bullet Proof Link Building Strategies For 2013 (Part 1)
Bullet Proof Link Building Strategies For 2013 (Part 2)
The Holy Grail of Free Guest Posting
25 Killer Combos for Google’s Site: Operator
Building Links Through HARO – Real Examples
A methodology for building links with video
The Easiest Way to Bait Links – Get Guest Authors
>> 8 Content Marketing
How to make sure your content gets links
How to Make Your Website More Interesting and Linkworthy
Link Bait & AIDA: Designing Your Link Bait for Success
10 ways to create a great content campaign
Top Search Marketing Columns & Contributed Features Of 2012
The Epic List of Content Strategy Resources
Beyond Link Building – Using Links and Content to Hit Business Goals
10 Tools for Creating Infographics and Visualizations
>> 7 Theory, Speculation and Thinkery
Facebook Rank – A Review of Graph Search Ranking Factors
Google Moves Towards Continual Crawl Based Link Devaluation
The Incredibly Useful Value of Links Beyond SEO
The Link Shrink Is In: 3 More Crazy Assumptions About Linking
Why Enterprises Cannot Ignore Deep Link Building
Six reasons why link building is a marketing priority
Infographic: When Link Building Turns Into A Linkpocalypse
>> 9 Tools + Books + Events
Link Prospecting Pivot Tables with Automation Macro
Googler Confirms Best Practice of Disavowal Tool
Backlink Checkers Compared – Ahrefs/Majestic SEO/SEOMoz/Raven Tools/SEO Spyglass
Paddy Moogan’s New Link Building Book
New feature: SEO Link Referrals report
DIY SEO Audit eBook 2.0 Launch
Learn How to Build Great Links From @PaulMay And @stuntdubl At a Free @MarketMotive Webinar
You guessed it, it’s LinkLove time
aHrefs versus MajesticSEO: The Real Test
>> 6 Outreach, Influence, Social
The road to influence. Be Liked. Be Trusted
How to Write an Effective Outreach Email [Instructographic]
Social Media Link Building
Helping Others As A Long Term Approach
Blogger Outreach – Let’s get it Right
How To Be More Persuasive – Psychology 101 for Link Builders
Urgent Matters: Time wins over Sell-Outs in Copywriting
Advertisers know how to harness urgency, the feeling that you’ll be missing out on the awesomeness that everyone else gets to enjoy. The golden news is, there’s a specific kind of urgency that makes people jump into action.
You’ll want to update your ad copy before it’s too late.
Oooh, see what happened there? Now it’s all scary and daunting. “Before it’s too late” is among the grand champions of urgency phrases. There is something about its warning that sounds helpful. It’s as though they are looking out for you, but no one controls when the awesomeness is over.
There’s a big detail right there.
Audiences don’t like having something dangled over their heads that they can’t control. Here’s the difference.
GOOD: “Limited supply” gives an idea that the store could be out of Super Squeezy Squid Dolls tomorrow. You never know: how many other people are shopping for one, too?
BETTER: “Limited time” gives the shopper a bit more control. She decides when to shop, even if it happens quickly. There’s a sense that other shoppers’ excitement over the same Super Squeezy Squid Dolls won’t take away from her special price.
THE BIG PICTURE:When you’re writing for urgency, time wins over scarcity.
DRIVE HOME THE IDEA OF TIMING
Alright, so we know the Rolling Stones had it right. Time is on your side. If you’re going to harness that concept to drive urgency, let’s drill into some hints that could help.
1. Short-term phrases dominate.
They show that your offer is ending quickly. Look to power performers like “by tomorrow” and “today” that beat out “this week only” and “this weekend only.”
Other gems include “act now” and “start now” that both beat out “hurry!” This might seem like a standard advertising rule of thumb that a small window of opportunity drives customers to take action. (Not too small a window, though, because “today” beats “now.”) However, there’s a twist.
2. Vagueness takes the crown.
The big winners that make audiences respond better than other phrases are:
In fact, “won’t last” outpowers the “act now” call to action, showing up 4 times more often in successful ads. These vague phrases pull a double-whammy for advertisers. They drum up urgency while leaving the idea open to interpretation. Customers put pressure on themselves to act instead of resigning themselves to the idea that they’ll miss the offer altogether.
3. Here’s another revelation. No one likes the end.
If only the Mayans had listened. It’s better to live in the present than to predict doom of the future. Well “doom” is a bit dramatic, but so is the push that your special offer “ends today.”
The phrase “today” appears in overwhelmingly more successful ads than “ends today” does. If it’s an actual cutoff you’re after, try “until Monday” over “ends Monday.”
And remember the urgency rule of the Exclamation Point? It holds true here.
“Today!” beats “today” as a better choice to build urgency.
“Hurry!” Beats “Hurry”
“Soon!” beats “Soon”
No matter your approach, building urgency with a short time window does wonders. These examples all beat out any reference to your dwindling supply.
But what if you don’t have that choice? Sometimes you have just 50 dolls to sell.
Fair enough. There are strong phrases that push this angle of urgency, too. “While supplies last” beats “limited supply.” But you know what drives home scarcity and performs even stronger with readers?
This covers you in case of a sell-out and gets people to take action. While it’s not the sexiest phrasing, “quantities” resonate with people a lot more than “supplies” or “stock.”
If you have the flexibility with your offer, let the customer build up the excitement in their own minds. Tease the idea that your offer won’t last, and if you must give details, keep the timing short.
Now get working on your own ad copy updates. Hurry!
Advanced segments in Google Analytics are one of the most powerful tools for gaining immense insight into your visitors. Not utilizing them is a HUGE mistake for any web site owner. For this reason I’ve spent the time creating, collecting and consolidating them to aid you in your Google Analytics mastery. If you have any I missed, please share them. I want to make this the best and most thorough source for Google Analytics advanced segments online. In order to use these advanced segments in your Google Analytics accounts, simply click on the links of the ones you would like below to add them to your accounts for your own use. Note that if you would like to add many or all of these advanced segments, you can save time using the batch installation method explained at the bottom of this post.
Note that I have excluded keywords with “://” and “.com” in them to avoid URLs and domains from making their way onto this segment, since they are not keywords. I’ve also taken the liberty of removing “(not provided)” and “(not set)” from the 2 Word Keywords segment for this reason. So obviously, you’ll have to adjust the .com to whatever your domain TLD is, if it isn’t a .com.
Google Analytics comes with Mobile Traffic and Tablet Traffic segments built-in as defaults. For some odd reason they do not, by default provide Smartphone Traffic or Desktop Traffic segments. You can easily build these missing segments using the default Mobile & Tablet segments, which I have done for you below.
Wouldn’t it be useful to see how many actual visitors are encountering the various dimensions of your responsive layouts? A lot of time is spent making sure responsive layouts render well in all the standard resolutions. I’ve created the following advanced segments to help you see how many of your visitors are actually being impacted by your work utilizing regular expressions. I’m utilizing the resolutions found in the Skeleton boilerplate responsive grid. If you have any others that you’d like to see here, please let me know.
I have these setup, so they include “[your-brand-here]” in the filters. So you’ll need to replace this with your brand name. If your brand is multiple words, it usually make sense to setup multiple filters. For this blog I would use if “penguin” or “initiatives”, rather than just if “penguininitiatives”. This should encompass your core brand as well as brands related to your core brand. This can include projects, products, people, events, nicknames, etc. Essentially anything people may type in to find your web site specifically due to an association with your web site. Take a quick look through your Google Alerts keywords, as some of the keywords you’re tracking there may be relevant. Just scanning through your non-brand keywords will help you identify any of these you may have missed. I have them setup to exclude “://” and “.com” as well as “(not provided)” and “(not set)”, so your segments aren’t cluttered with non-keywords.
If you want to painfully discover how much traffic you aren’t allowed to see the organic query behind thanks to our friends at Google, I’ve included it as well.
I’ve tried my best to capture as many major social media channels and common social URL shorteners as possible. Feel free to suggest more so we can make this more comprehensive. Currently the list includes: facebook, quora, twitter, linkedin, google plus, youtube, hacker news, reddit, imgur, tapiture, disqus, 9gag, tumblr, stumbleupon, delicious, technorati, digg, myspace, bit.ly, tinyurl, ow.ly, t.co, & tweetdeck.
Your blog traffic is another segment that should be included by default, but isn’t. The one below assumes your blog is located at the following path: domain.com/blog/
Unfortunately, this won’t get you the detail of the specific keywords driving this image traffic. It will merely tell you how many visitors are coming in per day from Google Image Search. Google considers all of this traffic “referral” traffic for some bizarre reason, so you’ll need to be viewing the Overview or the Referrals Traffic Source in order to see this segment’s data.
You should absolutely be tracking custom goals for all froms of conversion on your web site (desired actions you want your users to take on your site). Make sure you setup advanced segments for all of your custom goals as well, if you haven’t already.
In order to share your Google Analytics advanced segments, once you’ve created them simply follow the instructions from the Google Analytics Blog: Share your custom reports, advanced segments and dashboards
If you want to install most or all of the above segments, you can save yourself some time by batch installing them via the links below. Unfortunately, they cap the batches at 20, so I had to use two batch links instead of just one. You can pick and choose which segments you want or do not want to install in each batch.
On a final note, think about how much time you just saved by having all these advanced segments ready to go for your use. Just imagine how much time that would have taken you to set all of those up from scratch!
Now please return the favor and put forth a small percentage of the time & effort you just saved, by sharing this link with your friends & colleagues via Google+, Twitter, LinkedIn & Facebook!
If you want to go the extra mile, please suggest a useful advanced segment that we should add to our collection here.
We know starting a project can be a real pain no matter how easy the task may be. We’ve put together the IAB standard size ad templates for you in one little packaged up file. They come in two flavors, Photoshop and Illustrator. We’ve also put together some nice resources and other downloads below that you may find helpful in starting a project. If there is anything you’d like to see us give away in the future, let us know in the comments.
File Type: Psd & Ai
Number in Set: 15
License Type: Creative Commons 3.0
Author: Chad Engle
Compatible with CS1+ and comes with 15 presized Ai’s ready for you to design.
Compatible with CS1+ and comes with 15 presized Psd’s ready for you to design.
Please consult these additional creative guidelines for more information:
It seems that every post that I have read about link building in the last few months starts with the words ‘since penguin’ or ‘in a post penguin world’ or ‘since the black and white furry apocalypse’ . This is all fine – and a couple of them actually contain some decent advice. But what you really want to know is what you should be doing next year.
How do you move from link building to link strategy?
I’m not here to preach about relationship building and whether they have any real ROI for a small to medium business. I’m not here to preach about #RCS or whether the guest blogging bubble has burst.
What I am going to do is pull together 16 link building posts from the last few months (by people who are smarter than me) that will help you draft out a real link build strategy for the next 12 months – one that is sustainable and that is actually actionable.
A great post that covers everything that you need to know for earning links using local events – Kane covers everything that you require to get moving with this strategy in 2013.
Unmissable Local Link Building Opportunities by James Agate
Although James is best known for his epic posts on guest blogging tactics this post gives some actionable insight into how small businesses can actually build links that will make a difference to them.
Quick and Dirty Citation Finder for Local Business by Gaz Copeland
Citations are still important for any local campaign – if you don’t have budget for citation tools you can always use the techniques in this post by Gaz for some quick tips for keeping ahead of the competition.
Non-spammy Tips for Link Building with Forums by Michael Smith
Gone are the days of links in your signature (they should have passed years ago) – this post by Michael looks at how you can leverage forums to build the kind of connections that lead to great links – he even covers getting clients on board for agency types.
One of my favourite posts of the year – Don looks at using forums to build links that have real value for clients – building for traffic rather than link value.
What You Comment Upon Now Echoes in Bar Crawl Commentary by Anthony Pensabene
Anthony has been everywhere this year and this post shows why he is becoming one of the most respected guys in our industry.
Jason is well know for his epic posts on link building but I really like this one over at the Raven blog – quick actionable tips for small businesses that don’t have a massive budget.
An Open Discussion on the Current State of Link Building featuring Chris Dyson, Sean Revell, Don Rhodes, Peter Attia and Nick Eubanks
Peter hosted this over at Cucumber Nebula – it started life as a Google Doc and turned into one of the best posts of the year – covering many aspects of link building and what you should be doing moving foward.
I tried to stay away form the usual suspects but this video from Rand encapsulates where link building will moving over the next year or two.
We all know that content marketing was one of the hottest topics of the year – but if you want to succeed your outreach needs to match that quality. This post by Chris was one of of a few that he covered on his blog.
Matt has also covered psychology of outreach and link building several times this year on the Buzzstream blog – all of which are highly recommended.
This post by Gregory didn’t get as much love as it deserved – well written and researched and a gateway to some of the other great posts that Gregory has written.
The 3 Best Link Building Books (That Aren’t About Link Building) by Michael Smith
How non-SEO Books Have Taught me to be a Better SEO by Paddy Moogan
We’ve brought together the information we think you’ll find most useful. Take a moment to configure your account and use this checklist as a reference to getting the most out of Google Analytics. Our help center has answers to frequently asked questions and help on how to set up your tracking code.
Install tracking code: Install your tracking code and view reports within 24 hours.
Set up goals: Identify what key actions you want to track, conversion rates for ads, marketing initiatives, ecommerce or more. Set up goals to measure your effectiveness.
Working with Report Data: Explore your data and learn how to read basic reports.
Link AdSense Got an AdSense account to monetize your site? Link your AdSense and Google Analytics accounts to gain more insight into your AdSense performance. Find out which pages and referrers generate the most revenue, and optimize your site’s performance using AdSense Reports.
Tag campaigns: Track conversions on banner ads, email marketing, and other marketing initiatives.
Custom Reporting: Use the drag-and-drop interface to create reports with the metrics and dimensions you want.
Flash Tracking: Simplified tracking for Adobe Flash, Flex and AS3 content.
Create customized email reports: Send regularly scheduled reports to stakeholders within your company.
21 most effective words:
Here is the email I promised to send you.
First listen to the attached 10 minute mp 3 recording. This will help you understand the summary I put together below.
Effective vs useless words:
Use “and” instead of “but”
word “but” negates everything you said before
“try” – do or do not – there is no “try” use “will”
“if” – remove from scenarios. it gives them a way out
“should”, “would” – replace with “going to”
“can’t” – replace with more effective. use only when truly don’t want to do it.
21 most effective persuasive words to use in any copy.
6 Categories: presuppositions, pacing, timeline pattern, commends, cause and effect, Commitment
Category 1 “Presuppositions” – they get you to presuppose that everything that comes after them seems to be true. The potential of these words is in their combination with the ones that you want to make a statement for.
Presupposition words: Naturally, Unlimited, Usually, Truly and Obviously
Naturally this makes sense (mind naturally will translate it as “Yes, I guess it makes sense”) VS This makes sense (in this case the mind says “What do you mean this makes sense?”). The word “naturally” presupposes that “it makes sense”
Other examples of words used this way:
Obviously – “Obviously this makes sense” – (your brain says “OK, I agree”)
OR there is a “unlimited” potential in this opportunity (the brain translates “There is potential in this opportunity and there is unlimited amount”) VS “There is potential in this opportunity”
“Truly this makes sense, doesn’t it?” (the mind says “Yes”)
“Usually people sign up at this time” (the mind tells “People have done it in the past”). The word “usually” presupposes that people sign up and it usually happens now.
The key is to use as many of these words as possible in a sentence.
Examples: “Naturally you will truly see the unlimited potential of this information” (the brain says “Yes, I see it”) VS “See the value of this information”
“Obviously (or naturally) you will see the benefits and unlimited potential of this opportunity you will truly see how this benefits you”
“Let me ask you what truly happens…”
“The key is now to take this action”
Category 2: “Pacing”
These are the words that you can use to show people that you can understand where they are coming from or show people where they are headed to and start leading them in the right direction. These words open people’s minds.
Pacing words: realize, discover, experience, assume and aware
Examples: “Are you starting to realize how awesome this information is and how you can discover how powerful this can make you?”
“Are you becoming aware how beneficial these patterns are? Start thinking about it “hah” maybe I am.”
“Are you starting to discover the benefits of this? Can you realize as you experience this information more and more you will become aware how powerful these strategies truly are”. “Well, think about it”
In this cases instead of telling them you are asking them to become aware. You are asking them to notice and as soon as you ask them to notice this you are bringing it to their attention.
The key is to use these together:
“Are you becoming aware of how easy it is to naturally use the unlimited potential of this information?”
Category 3: Timeline pattern
These words set things up in a timeline
Timeline pattern words: before, during and after, first and second
Examples: “Now, I know for a fact that before you heard this information you might not have known what you were going to listen to but during this audio you are starting to get excited and after you hear this what’s going to happen is that you will be able to apply this in your life”
“Before I show you what I am about to show you you only know a part of it. During the time you see the presentation you will see some of the benefits within it and after I show it to you you are going to see how you can apply it in your life”
A four step process in persuasion you want to use “first” and “second”
“First we are going to do this and second we are going to do this” – THIS presupposes an order. It gets people to think there is an order for doing things. It gets people to say “YES”.
“First we will meet and second we will sign up”
Category 4: cause and effect
Everything you say after these is a cause and effect
Cause and effect words: and, as, causes, because
Examples: “as” or “and” 2 equals the same
“This is a great audio as you listen you will learn more” – HERE you connected the two – this is a great audio and you will listen to it more.
“This medication causes blindness” – HERE you connected the two again – A=B,C
“This presentation is exciting and it causes people not to be able to sleep” – HERE you put “you might not be able to sleep because this is exciting”.
“Because” – the word “because” presupposes that the thing before it is absolutely true. Anything you say after “because” becomes true. It connects the first part of the sentence with the second.
Category 5: commends
2 most powerful words for commends: will, now.
The key is to first ask questions and then give a commend
Examples: “I will show”, “When now would be a good time for you to learn a persuasive skills?” , “Well, obviously the answer is now”
The word “now” presupposes time and it’s also a commend.
Another example: “By now you are seeing benefits of this material” – HERE I am telling you to buy now!
“I know this makes sense for you now go ahead and take action”
“I know you are starting to see the benefits of this now go ahead and get started”
“You will enjoy this business because I am in it” Well, you are going to love this product because I am marketing it
“This is why this is so effective with …”
Example of how ALL these words combined together to make it powerful:
“Now if you are anything like me the first time I heard these words I had to hear them again. I challenge you now if you haven’t done this already to …. (skip to the track before this and hear them again at least for two more times). Start writing down these sentences and start using them immediately because you and I both know that unless you take action nothing is going to accure even if you know what these words are. If you don’t take action the results will never follow. Well, congratulations to making it to almost the end of your new vocabulary. I know with absolute certainty if you follow the information in this audio and start to apply it to your life you gonna start easily notice how natural it is for you to get results within your own life. ”
Category 6: Commitment
“Imagine for just a second asking someone “Can you commit to being there at 7 pm this week?”, “Can you commit to when I call you back tomorrow you will have read the material?” , “Can I have your commitment?”
“Here is my challenge to you and I am going to ask you to make a commitment to yourself. Here is my commitment that I am going to ask you to commit to yourself if you truly desire to take your communication, your business and your life to the next level go back to the beginning of this audio and make sure you hear this at least two more times. Every time you are going to hear this it will start entering to your subconscious mind and the more it enters into your mind the more it’s going to become a piece of you. Like I always say knowing is one thing doing is another. Make sure to go out there and commit to enhancing your communication skills now.”